(BPT) - The year 2016 will go down as one that gave women everywhere access to what has been a Hollywood beauty secret for generations. A growing number of women are now in the know and are painlessly unveiling soft, flawless, camera-ready skin in the comfort and privacy of their own homes, thanks to a new device called DERMAFLASH.
When Dara Levy, creator of DERMAFLASH, came up with the concept of simultaneously removing dead skin cells, built up debris and peach fuzz, she knew she had created something that would shake up the beauty industry. But there was an unanswered question that could only be answered when the product launched: Is the world ready for this?
Turns out that, yes, it was ready. More than ready, in fact. It was waiting.
DERMAFLASH launched in January of 2016 at Sephora, and when it debuted in February on QVC the device sold out almost immediately. That frantic selling pace has continued through the months. In fact, in late August, DERMAFLASH was featured on QVC as a TSV (today's special value) and sold over 30,000 units in less than 24 hours.
The market was more than ready for DERMAFLASH. When Levy first pitched the product, she was pleasantly surprised to find the idea was unstoppable. During her initial presentation to Sephora, when all she had was a 3D sample and concept boards, the five women at the meeting gave her a standing ovation.
It goes to show that Levy has discovered and tapped into a void in the marketplace. She has managed to create a new category in beauty. She used her knowledge of a beauty secret that Hollywood has known about for decades. Gorgeous radiant skin lies just beneath the top layer of dead skin cells, built up debris and peach fuzz. Levy created a tool that empowers women to reveal naturally beautiful skin at home. No more appointments at the dermatologist office or medical spa.
When you think about it, DERMAFLASH is a culmination of Levy’s life’s work. When Levy had a high-powered career at the Chicago Mercantile Exchange, she became known as a beauty maven in her circle of friends. That began with a painful bout of cystic acne. When a new treatment at the time, Accutane, cleared it up, it was miraculous to her. So began her obsession with the art and science of beautiful skin.
Eventually, her quest led her to a treatment that turned out to be a long-held Hollywood secret called dermaplaning. Levy was hooked. In fact, when Levy later opened her Chicago med-spa, dermaplaning became the foundation of all of her treatments. “Everything began with dermaplaning because after the procedure, the skin not only looks better, it functions better. By removing the dull layer of dead skin cells and vellus hair (peach fuzz) you are removing the barrier to penetration, so the skin is much more receptive to other treatments," says Levy.
Eventually, Levy began to pursue what she considered the next step. Always thinking on a macro level, it was a natural progression for her to develop her own line of skin-care products. Yet, something about that concept gave her pause. How could she create something that would stand out in an already over-crowded market?
But one day, the answer arrived as if by divine inspiration as she was taking a shower. She thought of all the women lining up at her med-spa for dermaplaning who, like her were hooked on the treatment. At that moment she realized an at-home solution did not exist and immediately set out to create it. Instead of another skin care line, she developed a tool that brings the magic of dermaplaning home.
Since then, Levy has never looked back. It took three years of R&D to develop a product that would transform the dermaplaning procedure into a safe and effective at home treatment. Levy was able to take an in-spa only procedure and turn it into something that could be done safely and easily in the privacy of a woman’s home.
The treatment is a three-step process that begins with a specially formulated cleanser called Prep which get’s the skin ready for DERMAFLASH. The Edge is one of the vital components of DERMAFLASH. The Edge houses a blade specifically created for the delicate skin on a woman’s face. DERMAFLASH also uses a subtle sonic vibration that helps to amp up results and aids in removing the built up debris, dead skin cells and peach fuzz. The treatment finishes with Soothe, which is quickly becoming a cult item. This luxurious moisturizer hydrates and replenishes the skin and leaves the face glowing and baby soft.
DERMAFLASH enhances the efficacy of all skin care by removing the barrier to penetration while creating a flawless canvas for make-up. This once a week treatment takes less than 10 minutes. Every week skin continues to improve and the results get better each time you use it. “The skin you want is lying just beneath the skin you see," says Levy.
Why are customers so readily reaching for DERMAFLASH? "The results are instantaneous. DERMAFLASH provides immediate gratification and takes you 'From Fuzzy To Fabulous In A Flash,'" Levy says.
You don’t have to wait for your skin to settle down or heal from the irritations of waxing, threading, lasers or chemicals. Immediately after using DERMAFLASH your skin is red carpet ready. DERMAFLASH is the only device on the market that both exfoliates and temporarily removes peach fuzz. “It is literally a magic wand,” says Levy.
Levy created DERMAFLASH for all women. The device is safe and effective for all skin types, tones, colors and ages. Levy never tires of watching real women experience the magic of DERMAFLASH. Once that soft and silky skin is revealed, their delight is palpable — and almost everyone experiences that "OMG moment when they first see and feel the results, they just can’t stop touching their faces!!" she says.
"In the end, looking your best is empowering,” Levy says. “When you feel beautiful, you feel more confident and carry yourself differently, and that creates a snowball effect. Positivity breeds positivity."
DERMAFLASH retails for $189 and comes with six edges, cleanser and a hydrator. For more info, visit www.dermaflash.com.
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